Name: _____________________________
Change the World Project – Making a Business Plan

1.  Describe the problem that your product addresses: _______________________________________

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2.  Describe your product and what it does: _______________________________________________

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3.  How much does your product cost to produce?  For how much will you sell it? ________________

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4.  Where will consumers be able to purchase your product? __________________________________

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5.  Choose a mascot or celebrity to help sell your product.  Explain your choice:__________________

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Advertising Budget

6.  You have been given a $1,000,000 dollar advertising budget.  Choose how much to spend it:

Radio Commercials: _______________________       Print Media: _________________________       

TV Commercials: _________________________       Internet Ads: _________________________ 

7.  What do you think the most effective form of advertising will be for your product?  Why?

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8.  What do you think the least effective form of advertising will be for your product?  Why?  

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9.  Describe you target market, that is to say, who will be most interested in your product?  (ex: moms)

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10.  How will your product be packaged?  Draw a picture of your package on the back.